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Shopify SEO Website Building
Clyde Built Tech
My name is Kevin Hunter, and I have been a full-time Artist for 15 years now. My online Artwork business has achieved successful SEO results with Google over the years, and I have run a successful website since 2011. With my knowledge and experience building, maintaining, and optimising sites, I'm well-equipped to help your business soar. Whatever type of webpage you are planning, I can help you build it while getting the most out of the platform - from SEO, page speed (Google loves speed), Schema, 'Rich Snippets' and Google Shopping.
Services Include: Search Engine Optimisation | Site Building | Schema | Rich Snippets | International Markets | Etsy and Google Shopping | Page and Site Speed Optimising
On-site SEO
On-site SEO is about optimising your site according to the most recent HTML and content SEO guidelines.
SEO is always changing so I make sure I keep up to date with the industry's
latest best practices, so I'll know exactly how to optimise your site.
I will research your industry, your current site, and what your competitors are doing to define a solid, results-driven content and HTML optimisation plan.
Off-site SEO
Off-site SEO is about actions people take on other sites or platforms, that impact your own site's ranking in Google SERPs for relevant searches.
With off-site SEO, I build your site's domain authority, and aim to have online users show to search engines they trust and share your site.
On-site and off-site SEO strategies work together to let Google know your site is valuable, credible, and worth sharing.
Google Search Console
Google Search Console is a free tool that helps you monitor, maintain, and troubleshoot your website's presence in Google Search results.
It provides a variety of features and tools to help you understand how Google sees your site, and to optimise your site for better search results.
Google Search Console also provides a variety of other tools and resources to help you optimise your website for Google Search.
These tools can help you with tasks such as creating structured data markup, managing your website's hreflang attributes, and disavowing backlinks that you do not want to be considered by Google.
Overall, Google Search Console is a valuable tool for any website owner who wants to improve their website's performance in Google Search. It is a free tool that is easy to use, and it can provide a wealth of information about how Google sees your site.
Google Analytics
I use Google's tool for tracking and analyzing site performance and stats to identify trends and opportunities in how site visitors interact with your site.
Google Analytics gives a current view of your site's performance, and to track
the shift in site stats once my SEO work kicks into high gear.
In addition, we'll use the platform's robust reporting options to generate customized weekly and monthly reports on your site's performance.
So you can always know what's going on, and see the progress of your site's performance over time.
I'll help your site stand out
My company's mission is to help any business shine brighter with a custom
SEO plan and optimisation. I'm data driven and I work with full transparency.
Boost Your Online Presence: A Comprehensive Guide to Search Engine Optimisation and more.
In today's digital landscape, a strong online presence is crucial for businesses of all sizes. Search Engine Optimisation (SEO) plays a pivotal role in driving organic traffic to your website, ensuring that your content is visible to potential customers when they search for relevant terms. However, SEO is just one piece of the puzzle. To truly maximize your online reach, you need to consider a holistic approach that encompasses site building, schema markup, rich snippets, international market expansion, and page and site speed optimisation.
1. Search Engine Optimisation: The Cornerstone of Online Visibility
SEO involves optimising your website and content to rank higher in search engine results pages (SERPs). This entails understanding your target
audience's search behavior, identifying relevant keywords, and incorporating those keywords strategically into your website's content, title tags, meta descriptions, and image alt text.
2. Site Building: Creating a User-Friendly Foundation
A well-designed and user-friendly website is essential for both SEO and user experience. Ensure your website is easy to navigate, visually appealing, and mobile-optimized. Consider using a content management system (CMS) like WordPress or Shopify to simplify website management.
3. Schema Markup: Enhancing Search Engine Understanding
Schema markup is a structured data vocabulary that provides search engines with detailed information about your website's content. This helps search engines better understand the context of your content and display rich snippets, which are enhanced search results that provide more information about your website, such as product reviews, star ratings, and event schedules.
4. Rich Snippets: Capturing Attention in Search Results
Rich snippets are the visual elements that appear in search results, such as
star ratings, product images, and event details. They can significantly increase the click-through rate (CTR) on your search results, leading to more traffic and potential conversions.
5. International Markets: Expanding Your Reach Beyond Borders
If you want to expand your business internationally, you need to tailor your SEO strategy to target different languages and regions. This includes using local keywords, translating your website into relevant languages, and adapting your content to local cultural sensitivities.
6. Etsy and Google Shopping: Leveraging Marketplace Opportunities
Etsy and Google Shopping are popular online marketplaces that can drive traffic to your website. Optimize your listings on these platforms to improve visibility and increase sales. Use high-quality product images, detailed descriptions, and relevant keywords to attract potential customers.
7. Page and Site Speed Optimisation: Ensuring a Fast and Responsive Experience
Page and site speed optimisation is crucial for both user experience and SEO. Slow-loading pages can frustrate users and negatively impact your search rankings. Use tools like Google PageSpeed Insights to identify and address performance issues, such as optimising images, minifying code, and leveraging caching mechanisms.
By implementing these strategies, you can enhance your website's visibility, attract more visitors, and boost your online presence, ultimately leading to business growth and success.
To sum it up!
Attracting, converting, and getting found on Google is a critical aspect of online success. To achieve this, businesses need to develop a comprehensive strategy that encompasses a user friendly website and search engine optimisation (SEO). I have done this succesfully for my own Art business and now I have created my own company for these services.
I work on all popular CMS platforms, including Shopify, Weebly, Names, Wix, Squarespace, WordPress and many more. This versatility allows you to choose the CMS that best suits your needs andpreferences, ensuring that you have the flexibility to create the website you envision.
Regardless of the CMS you choose, I provide a consistent and seamless experience, enabling you to effortlessly change and manage your website without the need for extensive coding knowledge.
Kevin.
